Nature Restoration is creating a model business to inspire others
- Protect the Land
- Develop the economy & local communities
Every business faces a trade-off between creating a sustainable business for itsshareholders and creating a business that is sustainable for the planet.
It has been seen as an either/or choice.
In the rainforest, the question has been – do we leave the rainforest as is or do we develop it to contribute to the economy and the local communities.
Nature Restoration is setting out to prove you can do both – protect the land and develop the economy and local communities. We are guided by Nature and this will lead us to consider all the key stakeholders and not just the shareholders
A ground-breaking Nature driven project to demonstrate that you can run a profitable sustainable business and protect the environment
The development of a range of food and skincare products for Western markets based upon superfood products native to, and foraged in the rainforest, led by the Baru nut
The optimal management of an existing timber production business
The development of a biomass business from waste from the nut business
The purchase of these pieces of land will stop them being sold and converted into Soya plantations and will save some of the last remaining tracts of the Bolivian rain forest. All our decisions are guided by Nature.
What is true sustainability?
- In her book ‘Not the end of the World’, data scientist Hannah Ritchie suggests that there is more to sustainability than carbon. In her words:
‘I break down sustainability into an equation of two halves. One half is environmental sustainability: we should have a lower impact so we don’t remove opportunities from future generations and other species. The other is caring about people who are alive today. You only really achieve sustainability if you’ve achieved both of these things’.
Our Purpose
At Nature Restoration our purpose is to:
“Inspire other businesses that there is better and more caring way to do business, and to produce market healing and amazing food/skincare products for consumers especially in Europe and North America”
Nature Restoration will be entirely owned by the people who work in the businesses and by a trust that will benefit the communities in which we operate.
Nature Restoration is creating a model business to inspire others
- Planet, People and Purpose
When it comes to the Climate Crisis, many CEO’s are either cynical or feel its futile and that they can’t make a dent in the scale of the challenge.
As Paul Polman, the former CEO of Unilever noted:
‘If we only look at the challenges and the system failings, it can be daunting. But a global effort to build a thriving world is worth it – it’s the greatest business opportunity ever’
Contact us
Get in touch with our team today!
If you are passionate about our purpose and would like to get involved, we would love to hear from you.
THE AMAZON - KEY TO THE EARTH SYSTEM
The Amazon current deforestation is 17% and another 17% degraded which is very close to its tipping point 20-25%, which leads to domino effects for the whole Earth System.
The Team
Jarvis Smith
Jarvis Smith, Co-founder My Green Pod, a thought leader and pioneer in ethical living and sustainable business for over 14 years, co-founded My Green Pod, the UK’s premier ethical lifestyle magazine and the PEA Awards, the UK’s leading sustainability awards. hugely respected in the business sustainability sector, Jarvis has worked with the UK Government, Peers for the Planet, UN,UNEP, ECOSOC, Deloitte and many other organizations leading change. Through collaborations and partnerships he’s had success as a publisher, changemaker, TEDx speaker, executive producer, board member of the 2022 Initiative Foundation, the sustainability show, reset connect and more. Jarvis has a huge network in sustainability.
Katie Hill
Katie is a UN Women UK delegate for CSW67, and has two decades’ experience writing for consumer media. Her passion for independent reporting led her to Which? Magazine, where she became a senior writer, researcher, news writer, investigator and eventually a deputy editor. She spent two years in Mumbai at Right Choice Magazine, the ‘Indian Which?’, where she was responsible for planning, commissioning, writing, subbing and editing as well as managing staff and external suppliers. During this period she was also a contributing co-editor for UK-based GreenSpirit Magazine. Katie is also a regular judge for the Beauty Shortlist Beauty & Wellbeing and Mama & Baby Awards, writes a Beauty Buzz column for Natural Products News and has been ranked in the top 25 Who’s Who in Natural Beauty list. She speaks on panels and at events, including the Natural and Organic Products Europe trade show at ExCeL London.
Javier Calvo
Viv Burton
Michelle Narciso
Michelle Narciso is the Founder and CEO of OMMM, a visionary company revolutionizing the integration of spirituality, mental health, and sustainability in our daily lives through innovative content, experiences, educational tools, and strategic partnerships with OMMMbassadors. With over two decades of experience as a global media executive, most recently as Senior Vice President of Strategy & Business Operations at Paramount Global (ViacomCBS), Michelle spearheaded high-profile projects, drove operational efficiencies, and curated music programming and events that captivated audiences worldwide, earning a reputation as a forward-thinking leader. Beyond her professional achievements, Michelle is a devoted mom to Max and Mia, wife to Joel, and is deeply committed to personal growth and community building.
Lord Stone of Blackheath
Lord Stone of Blackheath (Andrew) retired as joint Managing Director of Marks & Spencer plc in 1999 and now focuses on projects that interest him.
He spends his time working with various charities and developing his deep interest in Mindfulness and ‘spirituality’ trying to help foster in people an understanding and an experience of something greater than their habitual selves and in so doing they may act with greater compassion.
He believes that there are routes to this through Arts and Science, meditation, acts of kindness and so many of his projects are in the field of Education which failed him as a child, Health where prevention is preferable efficient and effective, in addressing the climate change emergency and in bring people together across the Middle East.
Appointments and Directorships:
- Governor of the Weizmann Institute of Science, Tel Aviv University
- Trustee of Prism, and a Patron of Orphaids
- Patron, The Forgiveness Project
- Adviser, Inter Parliamentary Coalition for Global Ethics (IPCGE)
Honorary Degrees:
2000, Kingston – Honorary Doctor of Design
1998, Oxford Brookes – Honorary Doctor of Law (LLD)
SUSTAINABLE DEVELOPMENT GOALS
Directly Aligned
SDG 1: No Poverty
By engaging with local communities, providing job opportunities, and promoting sustainable practices, NATURE RESTORATION contributes to poverty reduction.
SDG 2: Zero Hunger
Through agricultural initiatives such as nut production of resilient trees, the company supports food security, contributing to efforts to eliminate hunger.
SDG 3: Good Health and Well-being
Baru nut superfood helps fight malnutrition. Sustainable practices can also promote the health of workers and local residents.
SDG 4: Quality Education
Investing in education and awareness programs for local communities about sustainable forestry practices can contribute to achieving quality education.
SDG 5: Gender Equality
Promoting gender equality through inclusive employment practices and in communities, ensuring equal opportunities for men and women in the workforce.
SDG 6: Clean Water and Sanitation
Sustainable forestry practices can positively impact water quality and availability, aligning with goals related to clean water and sanitation. Also, the hydrological water cycle is one of the most important functions of the Amazon rainforest.
SDG 7: Affordable and Clean Energy
Exploration of sustainable biomass energy sources for processing and operations, contributing to affordable and clean energy initiatives.
SDG 8: Decent Work and Economic Growth
The company's engagement with indigenous communities, job creation, and sustainable forestry practices promote decent work and contribute to economic growth.
SDG 9: Industry, Innovation, and Infrastructure
Investing in innovative and sustainable forestry practices and processing plants contributes to industry advancements while minimizing environmental impact.
SDG 12: Responsible Consumption and Production
Investing in sustainable management and use of natural resources and in scientific and technological capacity for sustainable consumption and production in a developing countries
SDG 13: Climate Action
Sustainable forestry practices help combat deforestation, mitigate climate change, and contribute to the overall effort to achieve climate action.
SDG 15: Life on Land
The company's commitment to sustainable and resilient forestry directly supports the preservation of terrestrial ecosystems, biodiversity, and the overall health of ecosystems.
SDG 17: Partnerships for the Goals
Collaborating with local communities, engaging in sustainable practices, and fostering partnerships with various stakeholders demonstrate commitment to achieving the SDGs collectively.
SUSTAINABLE DEVELOPMENT GOALS
inDirectly Aligned
SDG 14: Life Below Water
Sustainable forestry practices help protect watersheds that end on the ocean and contribute to the preservation of marine ecosystems.
SDG 16: Peace, Justice, and Strong Institutions
Operating within legal and ethical frameworks, contributing to peace, justice, and strong institutions by promoting sustainable and responsible business practices.
Fundraising
We are in the process of raising $90m to buy the land to bring Nature Restoration’s vision to life.
In advance of the main funding raising, we are doing some short term bridging to cover costs that we are incurring – including getting 70,000 Baru nut trees planted in communities around Bolivia before we acquire our own land.
We have raised $170K so far (from two investors) and need to raise another $250-350K – either on a straight interest paying loan basis or by having a share of the profits from the nuts grown on the trees we plant.
If you are interested in supporting this, please contact jarvis@naturerestoration.co.uk or andrew@naturerestoration.co.uk.
Watch this space for our Crowd Equity Fund to be launched soon!